Database Marketing Analyst
Company: Northern Tool & Equipment - Glassdoor 3.8 ?
Posted on: September 16, 2021
OBJECTIVE OF POSITION:
create, execute and analyze Catalog, Retail and Ecommerce Marketing
campaigns by developing and running ad-hoc and standard reports in
a Multi-Channel Database for a variety of internal departments in
alignment of established procedures and policies.
MAJOR AREAS OF
- Supports all
aspects of the catalog planning and development process by
executing house file selects and segmentation efforts, which
includes profit based mailing depth, executing select instructions
and creating mailing files.
all areas of the Multi-Channel Database update by planning,
analyzing, implementing and controlling databases and tables for
customers. Responsibilities include working with marketing to
establish updates, running jobs, reviewing quality control reports,
transferring data to outside vendors and creating
structures and fields in different formats.
- Executes the
catalog planning and development process by implementing marketing
plans; generates product selection lists; develops and presents
creative ideas and attends catalog product meetings and coordinates
subsequent revisions with the marketing department.
- Creates Profit
and Loss rankings for all Company programs detailing the
profitability of a product, department and program level and is
able to communicate this across Company.
intermediate to complex SAS Enterprise Guide and Base SAS
programming and coding skills to support and maintain the database
ad-hoc reports for marketing and other departments as needed using
SAS, SQL, DB2 or similar database software.
- Establishes and
sustains interactive relationships with external vendors and
contacts to result in favorable networks to support the current and
future goals of the organization, benchmark practices/results
against competition and maximize organizational
- Calculates and
executes marketing formulas, reports and methods and provides
support in the day-to-day execution of marketing programs and
methods which includes all aspects of program and product set-up,
database analysis and post analysis.
supervisor informed of important developments, potential problems,
and related information necessary for effective management.
Coordinates and communicates plans and activities with others, as
appropriate to ensure a coordinated work effort and team
related work as apparent or assigned.
To perform this
job successfully, an individual must be able to perform each
essential duty satisfactorily. The requirements listed below
are representative of the knowledge, skill and/or ability
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
degree in marketing, statistics or a related field.
- At least 2
years of experience in database marketing or position of similar
- At least 2
years of SAS software experience preferred.
analytical skills required.
programming and coding skills needed to develop and automate
- Ability to
prioritize effectively to meet established goals.
Microsoft Office expertise with emphasis on Excel.
- Ability to
communicate, both orally and in writing, with a wide variety of
customers, employees and others.
Northern Tool + Equipment’s 12 Core Competencies.
Keywords: Northern Tool & Equipment - Glassdoor 3.8 ?, Burnsville , Database Marketing Analyst, Other , Burnsville, Minnesota
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