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Database Marketing Specialist

Company: Treasure Island Resort & Casino
Location: Burnsville
Posted on: July 16, 2021

Job Description:

SUMMARY: Assist in the creation, implementation and evaluation/analysis of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices. Responsible for a high level of guest service as described in your departments guest service standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES
- Complete data extracts to create, implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
- Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
- Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
- Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
- Meet deadlines to ensure that optimal response rates can be attained
- Manage postage CAPS account with US Postal Service
- Evaluate and research marketing programs with a focus on increased revenue and/or decreased expense
- Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives

KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES

Knowledge and Certification
Required:
- High School Diploma/GED or equivalent experience
- 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
- 4 years’ experience with database systems or other gaming-related computer systems
- 2 years working experience with query writing and/or data extraction/manipulation

Preferred:
- 1-year experience with media placement, market research or direct mail marketing
- Knowledge of continuity programs within casino operations

Skills
Required:
- Accurate and detail-oriented
- Highly organized and ability to adapt quickly to changing priorities
- Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
- Excellent written, verbal and interpersonal communication skills
- Strong analytical and problem solving skills

Abilities
Required:
- Ability to work fast and efficiently
- Ability to follow established dress code policies and practice good personal hygiene
- Ability to interact with guests, coworkers and management in a professional and courteous manner
- Ability to independently complete multiple tasks in a professional manner
- Ability to serve both internal and external customers
- Ability to manage direct mail expenses
- Ability to manage projects in a timely and efficient manner
- Ability to speak in a clear, concise and pleasant voice

REQUIRED TRAINING
- Treasure Island guest service training
- Applicable software applications training
- Any position-related training as determined by department manager

PHYSICAL DEMANDS
- Must be able to walk and / or stand and sit for long periods throughout the day
- Must have a good sense of balance, and be able to bend and kneel
- Must be able to push, pull and grasp objects occasionally
- Must have the ability to independently lift up to 5 pounds infrequently
- Must be able to perform repetitive hand and wrist motions
- Must have good eye hand coordination

Keywords: Treasure Island Resort & Casino, Burnsville , Database Marketing Specialist, Other , Burnsville, Minnesota

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