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Digital Marketing Manager

Company: Regalo International LLC
Location: Burnsville
Posted on: September 25, 2022

Job Description:

As a Digital Marketing Manager, you will have the opportunity to make a significant impact on the brand's success, and growth.The Digital Marketing Manager plays a key role in delivering the Regalo Baby & Carlson Pet brands to consumers through social media, digital advertising, public relations, global communication, and website development/eCommerce efforts. As a member of the Marketing team, you will support the business goals of marketing and consumer communication strategies and enhance the awareness and reputation of the brands.The Digital Marketing Manager will coordinate and execute objectives for multiple online platforms including: Website, Amazon, Facebook, Instagram, Pinterest, and E-mail marketing.
Digital Marketing Responsibilities

  • Create digital strategy and execution plan for both brands digital ecosystem (social media, paid media, website/e-commerce, email, and collaborations)
  • Maintain consistency and excellence in our emerging markets and across our platforms, as well as help improve the audience and engagement growth strategies and tactics.
  • Adept at creating and maintaining a yearly digital budget that complements digital strategy.
  • Oversee Social Media team to ensure short term and long term goals are being met.
  • Work with the Social Media team to execute engaging campaigns, influencer, collaborations, and daily content creation to support the overall marketing goals and objectives.
  • Lead social listening/monitoring conversations in social media, and share insights obtained by the real-time opinions and behaviors of the community with other Regalo Baby departments for consumer support, opportunistic public relations activities, and innovation.
  • Be fluent in analyzing paid media, optimizing ad spends and reporting metrics.
  • Have a deep knowledge of analytics and social tools. (Google Analytics, Sprout Social, paid media analytics tools)
  • Monitor and share reporting and metrics for social media brand voice and media relations activities.
    -eCommerce Responsibilities:
    • Drive traffic and acquire new customers through a wide range of digital marketing channels such as search engine marketing, display advertising, social media, and third-party relationships.
    • Work within the brands content management systems (BigCommerce, Shopify) to manage the website activitie and execute goals.
    • Execute strategies and partnerships with retailers' around customer-specific programs, channel-specific ad spend, growing reviews on third-party retail sites.
    • Write and maintain product copy for brands websites and media kits. - -Qualifications:
      • Bachelor's degree (BA/BS) in Communications, Advertising, Digital Marketing, or a related field required
      • 6+ years professional digital media management experience, with proven success in building audiences and engagement through social media and digital content
      • Exceptional writing and editing skills
      • Proficient understanding of how digital platforms operate
      • An analytical mind and interest in using data to optimize strategy and tactics
      • Skills in using social media measurement, social listening and media monitoring platforms
      • Proficient with search-engine marketing and organic search methods and strategies
      • Exceptional attention to detail and excellent project management skills
      • Self-motivated and strong work ethic
      • Ability to contribute to team environment with positive input, and desire to improve the brand's communication with its customers and consumers.
        -* Local candidates only
        regalo-baby.comcarlsonpetproducts.comJob Type: Full-time

Keywords: Regalo International LLC, Burnsville , Digital Marketing Manager, Executive , Burnsville, Minnesota

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