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Product Manager- Electro-Voice Portable Speakers

Company: Bosch Security and Safety Systems
Location: Burnsville
Posted on: May 14, 2022

Job Description:

Bosch Security Systems is a leading global supplier of security, safety, and communications products and systems. Protecting lives, buildings and assets is the major aim. The product portfolio includes video surveillance, intrusion detection, fire detection and voice evacuation systems, access control and management systems. The professional communications products are used on global production of major sporting events, launch and recovery of spacecraft, nuclear power generation, nightly news broadcasts in every state in the US as well as life-saving medical procedures.
Burnsville, MN is the headquarters for the Communications Systems Division of Bosch Security Systems. Our main activities include the Product Management, Development, Quality, Financial and Materials Management of the Business Unit Critical Communications Systems, Pro Sound and Public Address & Conferencing. With our premium brands: Bosch , Dynacord , Electro-Voice , RTS and Telex , we provide solutions that reflect our brand values for audio quality, and innovation.
Bosch is committed to upholding the highest standards for service. Our goal is total customer satisfaction through products, service, and support.

*This located in Minneapolis, MN area (Hybrid, Remote & Inperson)
This role is responsible for product management (including product line P&L) of Electro-Voice portable loudspeakers worldwide, a major revenue contributor for the Communications Systems Division of Bosch Security Systems. This position does not have direct reports.

Essential Functions:
1) Define the product strategy and roadmap
Manage global product portfolio and evaluate market potential for new products
Manage product portfolio life cycle.
Analyze market and market trends and identify end-user / customer needs.
Monitor competitor products and conduct regular benchmarks (specification, USP, pricing)
Gather and prioritize product and customer requirements
Define target markets and generate market data including in-depth and insightful analysis of competitors, their pricing, positioning, etc.
2) Justify the relevance of a new product
Set pricing to meet revenue and profitability goals
Propose an overall budget to ensure success
Provide financial and technical justification for product selection and definition and prioritizes product development plans. Assess financial requirements to launch products and potential return on investment.
Consult with engineering regarding packaging of features, cost estimates or requirements, physical/mechanical look and features of products.
3) Support the Product Development
Define and document Commercial Requirements Specification
Work with external third parties to assess partnerships and licensing opportunities
Lead cross-functional teams to create products and manage the product development process from concept through development and manufacturing.
Ensure product data sheets accurately reflect specifications and capabilities of product.
4) Drive the Product Introduction on the market:
Define price strategy for new products following value based pricing process.
Create and be in charge of product messaging, positioning, features, benefits and USPs for end- users and customers
Partner with sales and marketing to prepare and deliver presentations and materials that educate sales personnel and customers on functionalities and features of products.
Participate in key sales situations as required.
Create, author, publish and disseminate marketing collateral to all relevant parties both external and internal.
Work with internal teams to plan tradeshows and create effective demonstrations. Attend tradeshows such as InfoComm, NAMM, Prolight + Sound, etc. Train sales force, dealer and rep firms on product capabilities and features.
5) Responsible for the Product Life Cycle
Communicate technical requirements and features to engineering staff, signing off on all Engineering Change Orders.
Develop and manage product mid-life correction or end of life strategies as appropriate.
Monitor market acceptance, track revenue and profit performance.
Identify partnering opportunities for complementary third-party products to broaden product line. Negotiate contracts and licenses for new technologies or products.
6) Responsible for Costing/Forecasting
Meet with procurement and inventory control staff to coordinate product build and sales forecasts.
Adjust forecasts and schedules based on ability to build and current sales activity.

Bachelor's degree with 3+ (preferred) years experience in product management or equivalent education and experience.
Professional Audio industry knowledge.
Knowledge of key marketing principles and demonstrated ability to apply them in a business environment, including ability to effectively analyze markets and competition to identify customer needs. Solid working knowledge of market research, product sales and sales promotion activities
Able to grasp technical concepts relating to professional audio
Able to work effectively in a global organization serving a worldwide customer base, and to lead cross-functional teams through the process
Leadership qualities and an ability to influence others in a matrix organization
Able to plan, organize and follow through/implement to achieve timely, accurate results, focusing on key priorities and effectively juggling multiple projects.
Able to initiate change
Excellent communication skills and interpersonal skills, ability to deliver reports, to make public presentations and to deal eloquently with opinion leaders and the sales force team
Strong customer focus: able to anticipate customer needs
Able to recognize and capitalize on market opportunities
Able to generate financial analysis relating to product costs, return on investment, etc.
Understanding of basic business and financial concepts
A knowledge and flair for what will appeal to targeted customers when creating marketing collateral
Up to 30% travel may be required.
Knowledge of MI sales channels (i.e.: retail, distribution, reps, dealers, etc.)
Physical Demands:
May be required to lift and carry up to 50 pounds when setting up or tearing down booths at trade shows.

Keywords: Bosch Security and Safety Systems, Burnsville , Product Manager- Electro-Voice Portable Speakers, Executive , Burnsville, Minnesota

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