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Senior Campaign Manager

Company: DTN
Location: Burnsville
Posted on: April 10, 2021

Job Description:

DTN is a global leader providing insights and analytics to our customers to feed, fuel, and protect the world. We help people make critical business decisions that impact the agriculture, oil and gas, trading, and weather industries.
It's a difference you've likely felt without even knowing it. From the food on your plate to the gas in your car to the last flight you took, chances are a DTN customer made it possible. And that's just for starters. That's why we say, "When our customers prosper, we all win."
Our Marketing Team is hiring a Campaign Manager to work with Portfolio marketing leaders to support development of integrated, multi-channel campaign strategies that move prospects and customers through the buyer's journey with the key objective of increasing engagement and driving demand.
Reporting to the Senior Director of Marketing Operations, you will refine portfolio strategies to ensure the marketing campaigns are optimized for maximum results and leverage the appropriate channel (mobile, web, paid media, email, social,) at the right time.
This role will be involved in refining and implementing marketing strategies that drive upsell, cross sell, new acquisition, renewal and customer engagement. The ideal candidate will have a deep understanding of B2B / SaaS marketing strategies and tactics, digital trends and engagement KPIs, digital channels and marketing technology; and how these come together in innovative campaigns and programs.You're a great fit for this role if you are an expert in a range of marketing tactics and technologies and are creative in analyzing data to generate value.
Responsibilities

  • Collaborate with Portfolio teams to set campaign strategy and direction.;
  • Emphasize customer-centric approach to planning with continuous attention to customer needs, customer lifecycle, and the customer experience.
  • Traffic campaigns across platforms and ensure consistency with cross-functional teams to enhance the customer experience
  • Perform evaluations on health of campaigns, optimizing tactics to maximize ROI
  • Coordinate A/B testing on creative assets to further enhance campaign performance
  • Ensure campaign workflows align with all guidelines and policies including compliance
  • Participate in QA with internal and external teams. Creating and documenting best practices on campaign set up
  • Review regular campaign reports with portfolio teams
  • Troubleshoot delivery issues related to campaign assets
  • Track performance of programs and provide feedback to the Portfolio teams to optimize effectiveness of future campaigns.
  • Partner with marketing operations to ensure effective lead flow through Eloqua, Salesforce and various other lead management and digital systems to SDR
  • Update and monitor effectiveness of Lead Scoring programs for all Portfolios.
    Skills & ExperiencesBA or BS degree required; MBA degree preferred
    • 5+ years of experience in B2C or B2B marketing with deep understanding of digital ecosystem. Marketing experience driving both leads and demand
    • Proven ability to effectively execute global integrated, streamlined marketing programs.
    • Extensive knowledge of demand generation techniques and technologies
    • Data-driven and highly analytical; skilled at budget management and campaign modeling
    • Track-record of achieving ROI goals across multiple channels and verticals
    • Strong ability to work cross-functionally and with teams of any reporting level
    • Excellent communication and decision-making skills
      Why DTN?OUR VISION: To be the independent, trusted source of insights to our customers who feed, protect, and fuel the world. OUR MISSION: Empower our customers with intelligent and actionable insights that exceed their expectations and enable their success on a daily basis. OUR VALUES: Customer Delight, Education, Teamwork, Colleague Focus, Innovation, Integrity We have great benefits at DTN - apply today to find out more! At DTN, we are an equal opportunity employer. Come join us as we help feed, fuel, and protect the world!
      ** DTN is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Keywords: DTN, Burnsville , Senior Campaign Manager, Executive , Burnsville, Minnesota

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