Director / Principal Digital Product Manager

Company: Jostens, Inc.
Location: Minneapolis
Posted on: June 2, 2025

Job Description:

ABOUT YOU:Are you a strategic digital product leader ready to drive the vision and roadmap for high-impact digital products? We're seeking a Director/Principal Digital Product Manager to lead the development and execution of digital product strategies that power Jostens' educational and retail experiences. In this highly visible role, you will collaborate with cross-functional partners across Engineering, Marketing, Sales, Finance, and Operations - ensuring alignment between product innovation and business growth. Reporting directly to the Chief Digital Officer (CDO), this is your opportunity to define and deliver digital solutions that shape the future of our customer experiences.YOU WILL:Define Product Vision & Roadmaps. Develop, own, and manage product roadmaps for multiple large, cross-functional digital products, driving alignment with customer needs and business goals.Identify Gaps & Opportunities. Shape product vision and strategy by identifying customer needs, market gaps, and emerging trends across Jostens' digital portfolio.Drive Planning & Prioritization. Lead product planning, backlog prioritization, and roadmap execution, using data-driven insights to optimize outcomes and customer value. Set strategic direction for user experience in partnership with UI/UX.Collaborate Across Teams. Build strong relationships with business stakeholders, UI/UX, architecture, and technology teams to ensure seamless product and customer success.Lead Product Development. Facilitate product development through requirements definition, backlog management, acceptance testing, and sprint reviews for large, complex product sets.Manage Launches & Iterations. Lead product launches and post-launch reviews, track key metrics, and continuously iterate to drive innovation and value.Resolve Issues & Ensure Quality. Identify and mitigate risks to delivery timelines and quality, while maintaining transparency with leadership and key stakeholders.

• Typical/expected % of overnight travel: YOU HAVE:Education. Bachelor's degree in Product Management, Experience Design, or a related field - or equivalent experience. Preferred MBA andCSPO (Certified Scrum Product Owner) Certification.Experience. 10+ years in product management, project management, business analysis, program management, or product marketing; 5+ years specifically in product and/or experience management.Preferred experience includes managing custom platforms-such as commerce, publishing, or content platforms-and B2B2C experience in a retail or commerce industry.Business Acumen. Strong understanding of product strategy, market dynamics, and customer value drivers. Strongfinancial acumen preferred.Cross-Functional Leadership. Proven success collaborating with large, cross-functional teams and senior leadership to drive product outcomes.Experience providing guidance and direction to cross-functional resources is preferred.Analytical & Communication Skills. Strong writing and communication abilities, with the ability to translate data and complex concepts into actionable insights and strategies.Technical Fluency. Ability to explain technical concepts to non-technical audiences and bridge business and technology priorities.LOVE WHERE YOU WORK:We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.We care about your development. We support tuition reimbursement after 6 months of service.We believe in pay transparency. The salary range is $120,000 to $140,000 with annual bonus eligibility.ABOUT US:Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .ALL ABOUT MARKETINGOur Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time.Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!AMERICANS WITH DISABILITIES ACT (ADA):Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team atrecruiter@jostens.com or (952) 830-3300.Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.
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Keywords: Jostens, Inc., Burnsville , Director / Principal Digital Product Manager, Education / Teaching , Minneapolis, Minnesota